Finding the Right Voice for Your Network

When you are producing ads for radio or television, it's essential to hire the female or male voice talent that captures your campaign's spirit. The voice actor you choose needs to have the qualities that convert your scripted content into a compelling call to action. A voice that comes off as relatable, authoritative, or engaging will help to make your production a success.

But how do you narrow down your search to an actor who has these hard-to-define qualities? Here are a few practical tips for discovering the voice that will resonate with your audience.

1. Use Relevant Search Terms to Save Time - You probably already have a basic idea of what you're looking for. You don't need to click through Irish female voice actors to target male consumers in Texas, for example. Be as specific as possible with your keywords.

2. Review the Demos of Relevant Candidates - Demos can give you a basic feel for a voice talent's tone and range. But they don't necessarily give you insight into how the actor can contribute to your campaign. Select some that your gut tells you are a good fit and go to # 3.

3. Request Custom Demos - Here is where you can get an accurate idea of how a candidate can adapt their talent to your particular project. Which voice actor best captured the message and character of the campaign? Which do you think your audience will connect with best?

4. Discuss the Project's Specifics with Your Candidates - Actors will usually have their rate scales, which are sometimes flexible given the project's scope. Have an open discussion with your female or male voice talent about the project details to determine whether the collaboration would be a good partnership for both of you.